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Personalization Manager [654053] in Atlanta, GA at Rooms To Go

Date Posted: 11/21/2018

Job Snapshot

Job Description

RoomsToGo is seeking a Personalization Manager. This position develops and executes ecommerce personalization strategies based on real time data in partnership with analytics, email, merchandising, content, other marketing teams and business units. This individual is focused on relevancy, targeting, segmentation, life-cycle campaigns, and testing to generate customer engagement and incremental sales.



 

Roles and Responsibilities

- Analyze data and develop new customer segments

- Manage the personalization roadmap, prioritizing initiatives that deliver short-term results and learning while maintaining progress toward the long-term vision

- Own and manage the Personalization and Product Recommendation platform

- Work with Analytics to develop robust testing and measurement plans for campaigns

- Develop, test and deploy improvements to the site experience and digital cross-channel communication to drive higher engagement and improved conversion

- Work closely analytics, merchandising, creative and e-commerce teams to drive continuous optimization and refinement

- Work cross-functionally with marketing teams and other business units to define work flows required to execute personalized campaigns across digital touch points



Required Skills

- Strong quantitative skills

- Ability to work across environments and juggle many large initiatives with tight timelines

- Experience working with digital marketing tools

  • Google Analytics
  • Personalization Platforms
  • Product Recommendation Platforms

- Demonstrated strong business judgment and decision-making skills

- Ability to identify, prioritize, and articulate highest impact initiatives

- Ability to manage multiple projects in a fast-paced, deadline-driven environment

- HTML/JS Understanding



Education and Experience

- Bachelor's Degree in Computer Science or Marketing, preferred

- 5 years of experience in ecommerce or Digital Marketing

- 3 years of experience managing websites, digital strategy