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Paid Search Marketing Manager [654200] in Atlanta, GA at Rooms To Go

Date Posted: 12/13/2018

Job Snapshot

Job Description

Paid Search Marketing Manager

The role will interact with a broad range of digital marketing initiatives and is focused on providing team support for the Paid Search team. This includes being able to multi-task, problem solve, manage multiple timelines, and deliver on aggressive goals. As a team contributor, this person performs tactical tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively.

Responsibilities:

  • Works with team to develop interactive search engine marketing strategies and campaigns
  • Works closely with paid media, social media, and analytics teams to develop a holistic and omnichannel marketing strategy
  • Monitors web analytics and pulls daily/weekly/monthly and ad-hoc Search reports in Google Analytics and other online marketing metrics tools
  • Reviews data and reports for quality assurance
  • Analyzes the effectiveness of Search marketing campaigns
  • Summarizes data and draws insightful conclusions by identifying key performance indicators
  • Stays informed on industry, competitor activities and new digital strategies
  • Reviews creative needs and establish schedules, timeframes, and deadlines with designers and agencies
  • Performs keyword and website research with recommendations

Required:

  • Bachelor's degree required in Advertising, Marketing, or related field
  • 5+ Years of relevant work experience in Search or Analytics
  • Experience with: Google Ads, Google Analytics, & Bing Ads
  • Excellent computer skills -- intermediate with Excel and PowerPoint

Preferred Skills:

  • Experience with Google Search Ads 360
  • High attention to detail
  • Self-starter with strong time-management and organizational skills
  • Flexible under changing deadlines and focuses on detailed execution
  • Must be a team player with the ability to work independently
  • Google AdWords and Google Analytics certified
  • Strong presentation skills
  • High-energy and good sense of humor