Paid Search Marketing Manager in Atlanta, Georgia at Rooms To Go

Date Posted: 10/23/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    400 Perimeter Center Terrace
    Atlanta, Georgia
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/23/2019
  • Posting ID:
    655602

Job Description

Paid Search Manager

The role will interact with a broad range of digital marketing initiatives and is focused on providing team support for the Paid Search team. This includes being able to multi-task, problem solve, manage multiple timelines, and deliver on aggressive goals. As a team contributor, this person performs tactical tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively.

Responsibilities:

* Works with team to develop interactive search engine marketing strategies and campaigns

* Works closely with paid media, social media, and analytics teams to develop a holistic and omnichannel marketing strategy

* Monitors web analytics and pulls daily/weekly/monthly and ad-hoc Search reports in Google Analytics and other online marketing metrics tools

* Reviews data and reports for quality assurance

* Analyzes the effectiveness of Search marketing campaigns

* Summarizes data and draws insightful conclusions by identifying key performance indicators

* Stays informed on industry, competitor activities and new digital strategies

* Reviews creative needs and establish schedules, timeframes, and deadlines with designers and agencies

* Performs keyword and website research with recommendations

Required:

* Bachelor's degree required in Advertising, Marketing, or related field

* Minimum 5-7 years of relevant work experience in Search or Analytics

* Experience with: Google Ads, Google Analytics, & Bing Ads

* Excellent computer skills -- intermediate with Excel and PowerPoint

* Search copy writing and testing experience

Preferred Skills:

* Experience with Google Search Ads 360

* High attention to detail

* Self-starter with strong time-management and organizational skills

* Flexible under changing deadlines and focuses on detailed execution

* Must be a team player with the ability to work independently

* Google AdWords and Google Analytics certified

* Strong presentation skills

* High-energy and good sense of humor